Each year, for over 30 years, the Awards for Excellence in Public Relations, co-hosted by the PRCA (Ireland) and the PRII, celebrate the very best of Irish public relations and communications work over the previous twelve months.

Our panel of thirteen judges, led by Neasa Kane-Fine, FPRII, have been burning the midnight oil over the last few weeks assessing almost 200 entries.

Now, they have finished their deliberations, and the 2024 Awards for Excellence in Public Relations shortlist is ready for release.

This year, 74 entries have been shortlisted, covering over 60 campaigns, so competition for the trophy in each of the 24 categories will be tighter than ever!

You can see all the shortlisted entries here.

The Young Communication Professional of the Year category continues to show that the future of the profession is safe and in talented young hands. Interviews will take place soon and the shortlist for this category will be announced in the coming weeks.

All that remains is to thank all our Judges and entries auditors for their hard work and dedication over recent weeks which all goes towards raising the standards in the profession in Ireland.
We also express our gratitude to our sponsors Fennell Photography (In-house PR Team of the Year), Onclusive (PRCA Agency of the Year), Ruepoint (Best Issues Led Campaign), Truehawk Media (Best Public Sector or Civil Service Campaign) and Paragon.

Our Awards Gala Lunch and Awards Ceremony will be in the Radisson Blu Royal, Golden Lane, Dublin 8 on Friday 21 June. You can book your place by contacting Annmarie Jordan [email protected]. Tickets are €180 each. Book as soon as possible to avoid disappointment.

You don’t have to be among the contestants to attend the Gala Lunch and Awards Ceremony, but preference is given to those shortlisted.

Our Awards gala lunch ceremony will be in Radisson Blu Royal Hotel, Golden Lane on Friday 21 June.  You can book you place by contacting Annmarie Jordan [email protected].  The tickets are €180 each.  Book as soon as possible to avoid disappointment.

Awards for Excellence in Public Relations 2024

#PRAwards24

Shortlisted Entries


Best Public Affairs Campaign

The Financial Impact of Ireland’s Planning System Delays on Irish Consumers
360 Finn Partners
ALDI Ireland

CERN Membership: A Commitment to the Future of Physics in Ireland
Gibney Communications
Institute of Physics Ireland

Better Housing, Better Business
Ibec                                                                                     

 

Best Consumer Public Relations Campaign
with a Budget of €30k or under

Launch of The Great Pink Bake Off
Crichton Communications
Breast Cancer Ireland

Aer Lingus Flying Stars
Teneo
Aer Lingus

Your Retrofit Launch
Teneo
Chadwicks Group 

 

Best Consumer Public Relations Campaign
with a Budget exceeding €30k

SuperValu: stepping up for sustainability – local actions for global impact
FleishmanHillard International Communications
SuperValu

A masterclass in driving demand and sales for No7 Future Renew
Wilson Hartnell
Boots

When information translates to empowerment – the public takes action
Wilson Hartnell
safefood

 

Best Short-term Media Campaign
(less than 6 months)

Launch of The Great Pink Bake Off
Crichton Communications
Breast Cancer Ireland

Incognito 2023
d2 communications
The Jack and Jill Children’s Foundation

Maternal Mental Health with Mind Mommy Coaching
Harris PR
Mind Mommy Coaching

For some children, Christmas doesn’t happen
ISPCC

Barretstown Celebrates its 100,000th Camper
Káno Communications
Barretstown

 

Best Long-term Media Campaign
(over 6 months)

‘It’s Penneys, Hun’ – Behind the Scenes Access to Life Inside Penneys
Primark

Turning the tide on reputation through first time financials
Tesco Ireland

The Guinness Storehouse: A Champion of Contemporary Irish Culture
Wilson Hartnell
The Guinness Storehouse

 

Best Use of Digital PR including content creation

Púca Festival 2023
Harris PR
MPI Bands & Fáilte Ireland

The Nutmeg: Just Eat x John O’Shea
Teneo
Just Eat

The AR Lens to Save Lives
The Brill Building
Marie Keating Foundation

 

Best Public Information Campaign

Skin Cancer Prevention: SunSmart – HSE NCCP & Healthy Ireland
HSE

My Decisions My Rights
Mental Health Commission

ERP Ireland Tackles Vape Waste – An Emerging Environmental Issue
The Reputations Agency
ERP Ireland

 

Best Public Sector or Civil Service Campaign
Sponsored by Truehawk Media

Seeking Ireland’s next Nominees for IEC Young Professional 2023
Carr Communications
National Standards Authority of Ireland

Launch of the Pobal HP Deprivation Index 2022
Pobal

Ad Astra! UCD students launch Ireland’s first satellite
University College Dublin Research

 

Best Internal Communication

Women in the Warehouse: Redefine the Role
ALDI Ireland

Implementation of An Garda Síochána’s internal communications strategy
An Garda Síochána

ETB Day 2023: Celebrating Education & Training Boards
Education & Training Boards Ireland (ETBI)

 

Best Communications Campaign by a Registered Charity / Not-For-Profit / Non-Governmental Organisation

Launch of Ireland’s National Ukrainian Choir
Alice Public Relations
Empower, Cavan County Local Development Company, Irish Local Development Network

Launch of The Great Pink Bake Off
Crichton Communications
Breast Cancer Ireland

The Big Paws
Dogs Trust Ireland

Rory’s Miles 2 Mayo in Support of Cancer Fund for Children
Walsh:PR
Cancer Fund for Children

 

Best Corporate Communication Campaign
with a Budget of €30k or under

The Two Kingdoms – Bringing Fexco’s Sponsorship of Tonga Rugby to life
Drury
Fexco

A Female Lead for the Construction Skills Course at Dublin Port
Gibney Communications
Dublin Port Company

Launch of Nostra’s Cyber Security Centre of Excellence
Legacy Communications
Nostra

.ie Digital Town Awards 2023
The Reputations Agency
.ie

 

Best Corporate Communication Campaign
with a Budget exceeding €30k

The People’s Retailer: Penneys’ Corporate Reputation Programme
Edelman Ireland
Primark

Just Eat Marks 15 Years in Ireland with Launch of 2023 Food Delivery Report
Teneo
Just Eat

Innovating to enhance corporate reputation
Wilson Hartnell
Laya Healthcare

 

Best Healthcare Campaign

Sanofi Together Against RSV
Etch Communications
Sanofi

World Haemochromatosis Awareness Week
Harris PR
Irish Haemochromatosis Association

Innovate for Life
The Leith Agency
Irish Pharmaceutical Healthcare Association

Specsavers Healthy Hearing Month 2023 – Don’t Let the Craic Go Silent
Wilson Hartnell
Specsavers

 

Best Use of Sponsorship
with a PR Budget of €30k or under

Paddy Irishman
The Brill Building
Tourism Ireland

KPMG Books for Birdies
Wilson Hartnell
KPMG Ireland

 

Best Use of Sponsorship
where the PR Budget exceeds €30k

Cadbury “Become a Supporter & A Half” drives interest in women’s football
FleishmanHillard International Communications
Mondelez Ireland

Sky Ireland driving support for the Women’s National Team as they make World Cup history
FleishmanHillard International Communications
Sky

Vhi Empowers Wellness:Boosting Vhi Women’s Mini Marathon 2023 Participation
Teneo
Vhi

 

Best Public Relations Event
with a PR budget €30k or under

Lavery. On Location
Drury
National Gallery of Ireland

Wheel of The Year: The Launch of Dingle Distillery Bealtaine Whiskey
Harris PR
Dingle Distillery

Polestar – The Road Not Wasted
Legacy Communications
Polestar Ireland

Helping Gen Z Find Inspiration in the Everyday with Google Lens multisearch
Methods+Mastery
Google Ireland

 

Best Public Relations Event
where the PR Budget exceeds €30k

ETB Day 2023
Education & Training Boards Ireland (ETBI)

Child Talks 2023
Ombudsman for Children’s Office

A celebration of recovery – The Future in Mind
St Patrick’s Mental Health Services

 

Best Issues-Led Campaign
Sponsored by Ruepoint

We-Consent
Drury
Dublin Rape Crisis Centre

Double Deficit: Older and Ageing Persons in the Irish Private Rental Sector
Limelight Communications
ALONE

Paddy Irishman
The Brill Building
Tourism Ireland

 

Best ESG Campaign

Killarney Coffee Cup Project: Ireland’s 1st Single Use Coffee Cup Free Town
Drury
Killarney Coffee Cup Project

Bounce Back Recycling: Breaking Barriers & Reclaiming Traveller Tradition
Inis Communications
Bounce Back Recycling

 

Best Integrated Campaign

This is MIE: An Integrated Campaign Promoting Marino Institute of Education
Alice Public Relations
Marino Institute of Education

Brigid 1500, The Woman, The Life, The Legacy
Fuzion Communications
Kildare County Council

Paddy Irishman
The Brill Building
Tourism Ireland

Ad Astra! UCD students launch Ireland’s first satellite
University College Dublin Research

 

In-House PR Team of the Year
Sponsored by Fennell Photography

ALDI Ireland

Bord Gáis Energy Theatre

Primark

 

PRCA Agency of the Year
With 1 to 15 employees
Sponsored by Onclusive

Cullen Communications

Hanover

Jago Communications

MKC Communications

 

PRCA Agency of the Year
W
ith 16 or more employees
Sponsored by Onclusive

Alice Public Relations

Legacy Communications

 

Young Communication Professional of the Year

Nominees will be announced later in the month following the second stage of judging

 

Thank you to our category sponsors: 

Truehawk Media – Best Public Sector or Civil Service Campaign
Ruepoint – Best Issues-Led Campaign
Fennell Photography – Best In-House PR Team of the Year

Onclusive – PRCA Agency of the Year

#PRAwards24 are kindly sponsored by