BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRCA - Public Relations Consultants Association - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:PRCA - Public Relations Consultants Association
X-ORIGINAL-URL:https://prca.ie
X-WR-CALDESC:Events for PRCA - Public Relations Consultants Association
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250117T130000
DTEND;TZID=UTC:20250117T134500
DTSTAMP:20260608T195507
CREATED:20250116T173120Z
LAST-MODIFIED:20250928T164408Z
UID:243903-1737118800-1737121500@prca.ie
SUMMARY:Taster: Certified Sustainability Communications Expert
DESCRIPTION:The Academy for Climate Action – in partnership with the PRCA\, will host a taster session for our upcoming Sustainability Communications training programme. This short session will introduce key themes from the full three-day course in February\, including European sustainability guidelines\, addressing greenwashing\, and navigating the climate transition for PR firms and their clients. It’s an opportunity to gain a preview of the content and insights that will equip senior PR professionals to lead in sustainable communications. \nThis event is Members Only.
URL:https://prca.ie/event/taster-certified-sustainability-communications-expert/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/png:https://prca.ie/wp-content/uploads/2024/12/PRCA-Sustainability-Training-Taster.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250131T130000
DTEND;TZID=UTC:20250131T140000
DTSTAMP:20260608T195508
CREATED:20250116T184559Z
LAST-MODIFIED:20250928T164306Z
UID:243950-1738328400-1738332000@prca.ie
SUMMARY:PRCA Insights: Impact of AI on Public Relations
DESCRIPTION:Artificial intelligence (AI) is transforming the public relations industry\, offering both significant opportunities and challenges. In this session\, Stuart Bruce will explore how PR professionals can harness AI to enhance their work\, adapt to change\, and provide strategic value to clients. \n\n\n\n\n\n\n\n\n\n\n\n\nEnhancing PR Practice with AI Tools\nDiscover how advanced media monitoring platforms analyze sentiment\, reach\, and impact\, and how AI-powered tools assist in crisis management and strategic planning. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDriving Creativity and Data-Led Communications\nLearn how AI can enhance creativity while enabling data-driven decision-making to deliver more effective and impactful communications. \n\n\n\n\n\n\n\n\n\n\n\n\nNavigating Change and Leading Responsibly\nExplore how AI equips PR teams to lead with innovation and responsibility in a fast-paced\, evolving industry. \n\n  \nThis is a Members Only event.
URL:https://prca.ie/event/prca-insights-impact-of-ai-on-public-relations/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/01/FL0612-PRCA-Insights-AI-Dark.jpg
END:VEVENT
END:VCALENDAR