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X-WR-CALNAME:PRCA - Public Relations Consultants Association
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X-WR-CALDESC:Events for PRCA - Public Relations Consultants Association
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DTSTART:20250101T000000
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DTSTART;TZID=UTC:20260205T100000
DTEND;TZID=UTC:20260205T123000
DTSTAMP:20260608T051157
CREATED:20251216T152824Z
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SUMMARY:PRCA Insights: Practical AI Skills for PR and Communications
DESCRIPTION:This 2.5-hour virtual training equips mid to senior level PR and communications professionals with the practical skills and strategic understanding they need to integrate AI into their daily work. \nCost: €225 pp. \nDesigned for practitioners\, the session blends actionable exercises with demonstrations of leading tools so participants can confidently apply AI across core PR workflows\, regardless of whether they use ChatGPT\, Copilot\, Gemini\, or other platforms. \nLed by Karen Howley\, an AI trainer and consultant known for helping PR and communications teams build practical\, strategic capability with AI\, the workshop anchors each skill in real-world challenges. \nThe course focuses on four pillars central to modern PR practice: research and insight generation\, pitch development\, content creation\, and crisis response. \nBy the end of the workshop\, participants will: \n\nDevelop stronger strategic judgement when using AI\nBuild practical capability across key PR tasks\nIncrease the speed and quality of content and insight generation\nStrengthen preparedness for issues and crisis situations\nGain confidence applying AI responsibly within established communications protocols\n\nParticipants will need access to an AI tool such as ChatGPT\, Gemini\, Copilot\, or Claude\, along with a computer and a reliable internet connection. \nPlease note: This event is for PRCA Members only. \nTo register for this event please contact admin@prca.ie for details.
URL:https://prca.ie/event/practical-ai-skills-for-pr-and-communications/
LOCATION:Online Microsoft Teams
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/12/1920-x-1080-PRCA-Insights-Dark.jpg
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