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X-WR-CALDESC:Events for PRCA - Public Relations Consultants Association
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BEGIN:VEVENT
DTSTART;TZID=Europe/Helsinki:20260226T110000
DTEND;TZID=Europe/Helsinki:20260226T140000
DTSTAMP:20260515T145506
CREATED:20260123T080317Z
LAST-MODIFIED:20260223T125224Z
UID:248887-1772103600-1772114400@prca.ie
SUMMARY:PRCA Annual General Meeting and luncheon
DESCRIPTION:We are pleased to confirm that the PRCA AGM will be held on 26 February at The Westbury Hotel. The AGM is open to agency leaders and managing directors only. However\, we kindly invite PRCA members to attend the members’ luncheon\, which provides an opportunity to connect and network with peers. \n  \n\n11.00-11.30: Welcome Tea & Coffee\n11.30-12.30: PRCA AGM\, Dawson/Suffolk Suite\n12.30-14.00: PRCA Lunch\, The Wilde Restaurant\n\nBOOK NOW
URL:https://prca.ie/event/prca-annual-general-meeting-agm/
LOCATION:The Westbury\, Balfe Street\, Dublin\, D02 CH66\, Ireland
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2026/01/AGM-2026-Social.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260205T100000
DTEND;TZID=UTC:20260205T123000
DTSTAMP:20260515T145506
CREATED:20251216T152824Z
LAST-MODIFIED:20260223T125230Z
UID:248777-1770285600-1770294600@prca.ie
SUMMARY:PRCA Insights: Practical AI Skills for PR and Communications
DESCRIPTION:This 2.5-hour virtual training equips mid to senior level PR and communications professionals with the practical skills and strategic understanding they need to integrate AI into their daily work. \nCost: €225 pp. \nDesigned for practitioners\, the session blends actionable exercises with demonstrations of leading tools so participants can confidently apply AI across core PR workflows\, regardless of whether they use ChatGPT\, Copilot\, Gemini\, or other platforms. \nLed by Karen Howley\, an AI trainer and consultant known for helping PR and communications teams build practical\, strategic capability with AI\, the workshop anchors each skill in real-world challenges. \nThe course focuses on four pillars central to modern PR practice: research and insight generation\, pitch development\, content creation\, and crisis response. \nBy the end of the workshop\, participants will: \n\nDevelop stronger strategic judgement when using AI\nBuild practical capability across key PR tasks\nIncrease the speed and quality of content and insight generation\nStrengthen preparedness for issues and crisis situations\nGain confidence applying AI responsibly within established communications protocols\n\nParticipants will need access to an AI tool such as ChatGPT\, Gemini\, Copilot\, or Claude\, along with a computer and a reliable internet connection. \nPlease note: This event is for PRCA Members only. \nTo register for this event please contact admin@prca.ie for details.
URL:https://prca.ie/event/practical-ai-skills-for-pr-and-communications/
LOCATION:Online Microsoft Teams
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/12/1920-x-1080-PRCA-Insights-Dark.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251107T100000
DTEND;TZID=UTC:20251107T140000
DTSTAMP:20260515T145506
CREATED:20250928T165708Z
LAST-MODIFIED:20260223T125228Z
UID:248537-1762509600-1762524000@prca.ie
SUMMARY:PRCA Insights: Project Management for PR Managers
DESCRIPTION:Our next PRCA Insight session is an interactive half-day virtual training for Middle level PR managers\, focusing on Project Management. Participants will learn to define clear project scope\, manage competing priorities\, prevent scope creep\, and optimise team efficiency. Practical tools\, group exercises\, and action planning will help apply these skills immediately to real projects. \nCost: €175 pp. \n \n \nWorkshop overview\nScope Management \n\nUnderstand the definition and components of a clear project scope.\nIdentify key deliverables\, exclusions\, constraints\, and assumptions in a PR context.\nLearn how to draft a concise project scope statement aligned with stakeholder expectations.\nRecognise the causes and risks of scope creep\, and how to prevent it.\nApply scope management tools (e.g.\, RACI Matrix\, scope checklist) to typical PR projects.\n\nPrioritisation \n\nUnderstand the difference between urgency and importance in task management.\nExplore and apply prioritisation models such as MoSCoW and the Eisenhower Matrix.\nDevelop decision-making skills for managing conflicting priorities in projects.\nPractice aligning task prioritisation with project goals and deadlines.\nBuild confidence in justifying priority decisions to clients and internal stakeholders.\n\nTime Management \n\nIdentify common time management challenges in PR project work.\nLearn time-blocking and scheduling techniques to manage competing tasks effectively.\nUse time management tools such as Gantt charts to plan and monitor progress.\nUnderstand the value of flexibility and realistic planning in projects.\nImprove delegation and workload distribution to optimise team efficiency.\n\nPractical Tools & Next Steps \n\nPractical group activity integrating the above learning outcomes.\nDemonstrate understanding under time pressure.\nKey takeaways for effective scoping\, prioritisation and time management.\nTools and templates for ongoing project oversight.\nCommitments and action planning for future projects.\n\nPlease note: This event is for PRCA Members only. \nTo register for this event please contact admin@prca.ie for details.
URL:https://prca.ie/event/prca-insights-project-management-for-pr-managers/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/09/PRCA-Insights-2025-09Sept-EmmaDaly.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251104T100000
DTEND;TZID=UTC:20251104T115000
DTSTAMP:20260515T145506
CREATED:20251022T205346Z
LAST-MODIFIED:20251023T133929Z
UID:248693-1762250400-1762257000@prca.ie
SUMMARY:PRCA Members Forum + Sector Survey Results
DESCRIPTION:The PRCA Members Forum brings together agency leaders for the presentation of the PRCA Interim Sector Survey 2025 results. Drawing on confidential responses from participating member agencies\, this briefing provides a clear snapshot of the market today—covering agency performance\, talent and staffing\, new business trends\, and the impact of AI and sustainability on operations and growth. This will be an important opportunity to reflect on industry trends\, share experiences\, and help shape our collective priorities for 2026. \nWho should attend\nManaging Directors\, Partners\, and senior leaders of PRCA member agencies. \nConfidentiality\nAll findings are presented in aggregate; contributor anonymity is strictly maintained. \nQuestions / RSVP\nPlease contact Angela at director@prca.ie
URL:https://prca.ie/event/prca-members-forum-sector-survey-results/
LOCATION:Wilson Hartnell\, 6 Ely Place\, Dublin\, Ireland\, Dublin 2
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/10/PRCA-MembersForum-2025.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251029T120000
DTEND;TZID=UTC:20251029T124500
DTSTAMP:20260515T145506
CREATED:20251010T111645Z
LAST-MODIFIED:20260223T125226Z
UID:248576-1761739200-1761741900@prca.ie
SUMMARY:PRCA Spotlight Awards Best Practice Briefing
DESCRIPTION:The PRCA Spotlight Awards 2025 highlighted the vital role PR agencies play in achieving strategic business outcomes\, driving growth\, shaping reputations\, crafting narratives\, and driving meaningful change. This year’s entries demonstrated outstanding strategic thinking and creativity setting new benchmarks for excellence across the industry. \nTo help members prepare for the 2026 PRCA Spotlight Awards\, we are hosting an Awards Best Practice Briefing with Awards Chair Crispin Manners. Drawing on insights from the judging process\, Crispin will share what makes an entry stand out and how to avoid the common pitfalls that hold submissions back. \nThe session will cover: \n\nHow to assess the value of your client’s objectives\nIdentifying the real problems to be solved\, and the difficulty of doing so\, and then showing how your agency addressed them\nHow to accentuate your contribution to the client's success\n\nPlease note: This event is for PRCA Members only. \nREGISTER NOW →
URL:https://prca.ie/event/prca-spotlight-awards-best-practice-briefing/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/10/PRCA-Events-2026-Award-Briefing.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251023T130000
DTEND;TZID=UTC:20251023T133000
DTSTAMP:20260515T145506
CREATED:20250924T213028Z
LAST-MODIFIED:20260223T125231Z
UID:248500-1761224400-1761226200@prca.ie
SUMMARY:PRCA Insights: Strategic PR Planning
DESCRIPTION:Join us for a special PRCA Insights session with Ann-Marie Blake\, offering a taster of her popular training programmes delivered for PRCA Global. Ann-Marie will provide an overview of her Introduction to PR and Strategic PR Planning courses\, designed for senior executives and account managers. \nThis session short session will explore: \n\nHow to structure a strategic PR campaign\nHow to shape a compelling news narrative that makes even the dull interesting\nHow to manage budgets and timings more effectively\n\nMore About Ann-Marie Blake\nAnn-Marie Blake is recognised as one of the PR industry’s leading PR professionals. She has extensive international experience as a communications strategist\, trainer\, and coach\, and has worked with global brands across sectors including technology\, consumer\, and healthcare. Ann-Marie is widely respected for her ability to combine strategic insight with practical\, actionable advice\, equipping PR professionals to deliver greater impact. \nThis session is part of PRCA Ireland’s new collaboration with PRCA Global. \nPlease note: This event is for PRCA Members only. \nREGISTER NOW →
URL:https://prca.ie/event/prca-insights-strategic-pr-planning/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/09/1920-x-1080-PRCA-Insights-Dark.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250529T120000
DTEND;TZID=UTC:20250529T130000
DTSTAMP:20260515T145506
CREATED:20250331T150504Z
LAST-MODIFIED:20260223T125233Z
UID:246897-1748520000-1748523600@prca.ie
SUMMARY:PRCA Insights: Best Practices in Project Management for PR Professionals
DESCRIPTION:Emma Daly will share practical strategies and real-world insights on how to stay on track and protect yourself and your team from scope creep. Using proven project management techniques to streamline workflows\, manage teams effectively\, and keep PR campaigns on track. Whether you’re managing complex projects or looking for ways to improve your processes\, this session is designed to provide actionable takeaways you can apply immediately. \nPlease note: This event is for PRCA Members only.
URL:https://prca.ie/event/prca-insights-best-practices-in-project-management-for-pr-professionals/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/03/PRCA-Insights-2025-05May-EmmaDaly.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250427
DTEND;VALUE=DATE:20250428
DTSTAMP:20260515T145506
CREATED:20250116T190443Z
LAST-MODIFIED:20250928T164215Z
UID:243957-1745712000-1745798399@prca.ie
SUMMARY:Course: Certified Sustainability Communications Expert
DESCRIPTION:The Academy for Climate Action – hosted by Alice Public Relations – is running a three-day training programme in Dublin\, focused on Sustainability Communications. The course is targeted at senior PR professionals and will cover topics such as: \n\n\n\n\n\n\n\n\n\n\n\n\n\nThe latest European guidelines\, legislation and best practice in relation to sustainability communications.\nHow to combat greenwashing – and other ethical considerations for PR agencies.\nHow to navigate the climate transition within your own firm – and how to advise clients re. same.\n\n\n\n\n\n\n\n\n\n\n\n\n\nAt the end of the training programme\, participants will be certified as Sustainability Communications Experts (certification provided by ICCO\, the International Communications Consultancy Organisation). \nCost:  \n\nSpecially discounted rate of €1\,690 (ex VAT) for PRCA members. Discount rate ends on 31st of January.\nFull-price cost is €1\,890.\n\n\nThis is a Member-only event.
URL:https://prca.ie/event/course-certified-sustainability-communications-expert/
LOCATION:Alice Public Relations\, The Old Barracks\, 4A Hagan’s Court\, Lad Lane\, Dublin\, D02 A665\, Ireland
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2024/12/PRCA-Sustainability-Training-Session.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250425T121500
DTEND;TZID=UTC:20250425T131500
DTSTAMP:20260515T145506
CREATED:20250310T195000Z
LAST-MODIFIED:20260223T125235Z
UID:246150-1745583300-1745586900@prca.ie
SUMMARY:Panel Debate: Trust\, Technology & Transnational Threats – what does the future hold for Ireland’s media?
DESCRIPTION:The panel will explore how the Irish media and PR industries are adapting to developments such as: \n\nTechnology advances\, including generative AI\nDeepfakes and disinformation\nGlobal political dynamics and media freedoms\nShifting media consumption trends\n\nPANELIST 1: \nCharlie Taylor\nTechnology and Innovation Editor\, The Business Post \nPANELIST 2: \nLiz Carolan\nTheBriefing.ie \nPANELIST 3: \nRuadhán MacCormaic\nEditor of The Irish Times \nMODERATOR: \nMartina Quinn\nCEO\, Alice Public Relations and Chair of PRCA
URL:https://prca.ie/event/panel-debate-trust-technology-transnational-threats-what-does-the-future-hold-for-irelands-media/
LOCATION:The Leinster Hotel\, 7 Mount Street Lower\, Dublin 2\, D02 WK33\, Dublin\, D02 WK33\, Ireland
CATEGORIES:External
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250131T130000
DTEND;TZID=UTC:20250131T140000
DTSTAMP:20260515T145506
CREATED:20250116T184559Z
LAST-MODIFIED:20250928T164306Z
UID:243950-1738328400-1738332000@prca.ie
SUMMARY:PRCA Insights: Impact of AI on Public Relations
DESCRIPTION:Artificial intelligence (AI) is transforming the public relations industry\, offering both significant opportunities and challenges. In this session\, Stuart Bruce will explore how PR professionals can harness AI to enhance their work\, adapt to change\, and provide strategic value to clients. \n\n\n\n\n\n\n\n\n\n\n\n\nEnhancing PR Practice with AI Tools\nDiscover how advanced media monitoring platforms analyze sentiment\, reach\, and impact\, and how AI-powered tools assist in crisis management and strategic planning. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDriving Creativity and Data-Led Communications\nLearn how AI can enhance creativity while enabling data-driven decision-making to deliver more effective and impactful communications. \n\n\n\n\n\n\n\n\n\n\n\n\nNavigating Change and Leading Responsibly\nExplore how AI equips PR teams to lead with innovation and responsibility in a fast-paced\, evolving industry. \n\n  \nThis is a Members Only event.
URL:https://prca.ie/event/prca-insights-impact-of-ai-on-public-relations/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/01/FL0612-PRCA-Insights-AI-Dark.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250117T130000
DTEND;TZID=UTC:20250117T134500
DTSTAMP:20260515T145506
CREATED:20250116T173120Z
LAST-MODIFIED:20250928T164408Z
UID:243903-1737118800-1737121500@prca.ie
SUMMARY:Taster: Certified Sustainability Communications Expert
DESCRIPTION:The Academy for Climate Action – in partnership with the PRCA\, will host a taster session for our upcoming Sustainability Communications training programme. This short session will introduce key themes from the full three-day course in February\, including European sustainability guidelines\, addressing greenwashing\, and navigating the climate transition for PR firms and their clients. It’s an opportunity to gain a preview of the content and insights that will equip senior PR professionals to lead in sustainable communications. \nThis event is Members Only.
URL:https://prca.ie/event/taster-certified-sustainability-communications-expert/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/png:https://prca.ie/wp-content/uploads/2024/12/PRCA-Sustainability-Training-Taster.png
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