Panel Debate: Trust, Technology & Transnational Threats – what does the future hold for Ireland’s media?
2025-04-25 12:15 - 13:15 UTC | The Leinster Hotel, 7 Mount Street Lower, Dublin 2, D02 WK33, Dublin, D02 WK33, Ireland
The panel will explore how the Irish media and PR industries are adapting to developments such as:

Technology advances, including generative AI
Deepfakes and disinformation
Global political dynamics and media freedoms
Shifting media consumption trends

PANELIST 1:
Charlie Taylor
Technology and Innovation Editor, The Business Post
PANELIST 2:
Liz Carolan
TheBriefing.ie
PANELIST 3:
Ruadhán MacCormaic
Editor of The Irish Times
MODERATOR:
Martina Quinn
CEO, Alice Public Relations and Chair of PRCA

Course: Certified Sustainability Communications Expert
2025-04-27 | Alice Public Relations, The Old Barracks, 4A Hagan’s Court, Lad Lane, Dublin, D02 A665, Ireland
The Academy for Climate Action – hosted by Alice Public Relations – is running a three-day training programme in Dublin, focused on Sustainability Communications. The course is targeted at senior PR professionals and will cover topics such as:

The latest European guidelines, legislation and best practice in relation to sustainability communications.
How to combat greenwashing – and other ethical considerations for PR agencies.
How to navigate the climate transition within your own firm – and how to advise clients re. same.

At the end of the training programme, participants will be certified as Sustainability Communications Experts (certification provided by ICCO, the International Communications Consultancy Organisation).
Cost:

Specially discounted rate of €1,690 (ex VAT) for PRCA members. Discount rate ends on 31st of January.
Full-price cost is €1,890.

This is a Member-only event.

PRCA Insights: Best Practices in Project Management for PR Professionals
2025-05-29 12:00 - 13:00 UTC | Online Zoom Session
Emma Daly will share practical strategies and real-world insights on how to stay on track and protect yourself and your team from scope creep. Using proven project management techniques to streamline workflows, manage teams effectively, and keep PR campaigns on track. Whether you’re managing complex projects or looking for ways to improve your processes, this session is designed to provide actionable takeaways you can apply immediately.
Please note: This event is for PRCA Members only.

PRCA Insights: Strategic PR Planning
2025-10-23 13:00 - 13:30 UTC | Online Zoom Session
Join us for a special PRCA Insights session with Ann-Marie Blake, offering a taster of her popular training programmes delivered for PRCA Global. Ann-Marie will provide an overview of her Introduction to PR and Strategic PR Planning courses, designed for senior executives and account managers.
This session short session will explore:

How to structure a strategic PR campaign
How to shape a compelling news narrative that makes even the dull interesting
How to manage budgets and timings more effectively

More About Ann-Marie Blake
Ann-Marie Blake is recognised as one of the PR industry’s leading PR professionals. She has extensive international experience as a communications strategist, trainer, and coach, and has worked with global brands across sectors including technology, consumer, and healthcare. Ann-Marie is widely respected for her ability to combine strategic insight with practical, actionable advice, equipping PR professionals to deliver greater impact.
This session is part of PRCA Ireland’s new collaboration with PRCA Global.
Please note: This event is for PRCA Members only.
REGISTER NOW →

PRCA Spotlight Awards Best Practice Briefing
2025-10-29 12:00 - 12:45 UTC | Online Zoom Session
The PRCA Spotlight Awards 2025 highlighted the vital role PR agencies play in achieving strategic business outcomes, driving growth, shaping reputations, crafting narratives, and driving meaningful change. This year’s entries demonstrated outstanding strategic thinking and creativity setting new benchmarks for excellence across the industry.
To help members prepare for the 2026 PRCA Spotlight Awards, we are hosting an Awards Best Practice Briefing with Awards Chair Crispin Manners. Drawing on insights from the judging process, Crispin will share what makes an entry stand out and how to avoid the common pitfalls that hold submissions back.
The session will cover:

How to assess the value of your client’s objectives
Identifying the real problems to be solved, and the difficulty of doing so, and then showing how your agency addressed them
How to accentuate your contribution to the client's success

Please note: This event is for PRCA Members only.
REGISTER NOW →

PRCA Members Forum + Sector Survey Results
2025-11-04 10:00 - 11:50 UTC | Wilson Hartnell, 6 Ely Place, Dublin, Ireland, Dublin 2
The PRCA Members Forum brings together agency leaders for the presentation of the PRCA Interim Sector Survey 2025 results. Drawing on confidential responses from participating member agencies, this briefing provides a clear snapshot of the market today—covering agency performance, talent and staffing, new business trends, and the impact of AI and sustainability on operations and growth. This will be an important opportunity to reflect on industry trends, share experiences, and help shape our collective priorities for 2026.
Who should attend
Managing Directors, Partners, and senior leaders of PRCA member agencies.
Confidentiality
All findings are presented in aggregate; contributor anonymity is strictly maintained.
Questions / RSVP
Please contact Angela at director@prca.ie

PRCA Insights: Project Management for PR Managers
2025-11-07 10:00 - 14:00 UTC | Online Zoom Session
Our next PRCA Insight session is an interactive half-day virtual training for Middle level PR managers, focusing on Project Management. Participants will learn to define clear project scope, manage competing priorities, prevent scope creep, and optimise team efficiency. Practical tools, group exercises, and action planning will help apply these skills immediately to real projects.
Cost: €175 pp.

Workshop overview
Scope Management

Understand the definition and components of a clear project scope.
Identify key deliverables, exclusions, constraints, and assumptions in a PR context.
Learn how to draft a concise project scope statement aligned with stakeholder expectations.
Recognise the causes and risks of scope creep, and how to prevent it.
Apply scope management tools (e.g., RACI Matrix, scope checklist) to typical PR projects.

Prioritisation

Understand the difference between urgency and importance in task management.
Explore and apply prioritisation models such as MoSCoW and the Eisenhower Matrix.
Develop decision-making skills for managing conflicting priorities in projects.
Practice aligning task prioritisation with project goals and deadlines.
Build confidence in justifying priority decisions to clients and internal stakeholders.

Time Management

Identify common time management challenges in PR project work.
Learn time-blocking and scheduling techniques to manage competing tasks effectively.
Use time management tools such as Gantt charts to plan and monitor progress.
Understand the value of flexibility and realistic planning in projects.
Improve delegation and workload distribution to optimise team efficiency.

Practical Tools & Next Steps

Practical group activity integrating the above learning outcomes.
Demonstrate understanding under time pressure.
Key takeaways for effective scoping, prioritisation and time management.
Tools and templates for ongoing project oversight.
Commitments and action planning for future projects.

Please note: This event is for PRCA Members only.
To register for this event please contact admin@prca.ie for details.

PRCA Insights: Practical AI Skills for PR and Communications
2026-02-05 10:00 - 12:30 UTC | Online Microsoft Teams
This 2.5-hour virtual training equips mid to senior level PR and communications professionals with the practical skills and strategic understanding they need to integrate AI into their daily work.
Cost: €225 pp.
Designed for practitioners, the session blends actionable exercises with demonstrations of leading tools so participants can confidently apply AI across core PR workflows, regardless of whether they use ChatGPT, Copilot, Gemini, or other platforms.
Led by Karen Howley, an AI trainer and consultant known for helping PR and communications teams build practical, strategic capability with AI, the workshop anchors each skill in real-world challenges.
The course focuses on four pillars central to modern PR practice: research and insight generation, pitch development, content creation, and crisis response.
By the end of the workshop, participants will:

Develop stronger strategic judgement when using AI
Build practical capability across key PR tasks
Increase the speed and quality of content and insight generation
Strengthen preparedness for issues and crisis situations
Gain confidence applying AI responsibly within established communications protocols

Participants will need access to an AI tool such as ChatGPT, Gemini, Copilot, or Claude, along with a computer and a reliable internet connection.
Please note: This event is for PRCA Members only.
To register for this event please contact admin@prca.ie for details.

PRCA Annual General Meeting and luncheon
2026-02-26 11:00 - 14:00 (Europe/Helsinki) | The Westbury, Balfe Street, Dublin, D02 CH66, Ireland
We are pleased to confirm that the PRCA AGM will be held on 26 February at The Westbury Hotel. The AGM is open to agency leaders and managing directors only. However, we kindly invite PRCA members to attend the members’ luncheon, which provides an opportunity to connect and network with peers.

11.00-11.30: Welcome Tea & Coffee
11.30-12.30: PRCA AGM, Dawson/Suffolk Suite
12.30-14.00: PRCA Lunch, The Wilde Restaurant

BOOK NOW
