BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRCA - Public Relations Consultants Association - ECPv6.17.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://prca.ie
X-WR-CALDESC:Events for PRCA - Public Relations Consultants Association
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:Europe/Helsinki
BEGIN:DAYLIGHT
TZOFFSETFROM:+0200
TZOFFSETTO:+0300
TZNAME:EEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0300
TZOFFSETTO:+0200
TZNAME:EET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0200
TZOFFSETTO:+0300
TZNAME:EEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0300
TZOFFSETTO:+0200
TZNAME:EET
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0200
TZOFFSETTO:+0300
TZNAME:EEST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0300
TZOFFSETTO:+0200
TZNAME:EET
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20251107T100000
DTEND;TZID=UTC:20251107T140000
DTSTAMP:20260223T125228Z
CREATED:20250928T165708Z
LAST-MODIFIED:20260223T125228Z
UID:248537-1762509600-1762524000@prca.ie
SUMMARY:PRCA Insights: Project Management for PR Managers
DESCRIPTION:Our next PRCA Insight session is an interactive half-day virtual training for Middle level PR managers\, focusing on Project Management. Participants will learn to define clear project scope\, manage competing priorities\, prevent scope creep\, and optimise team efficiency. Practical tools\, group exercises\, and action planning will help apply these skills immediately to real projects. \nCost: €175 pp. \n \n \nWorkshop overview\nScope Management \n\nUnderstand the definition and components of a clear project scope.\nIdentify key deliverables\, exclusions\, constraints\, and assumptions in a PR context.\nLearn how to draft a concise project scope statement aligned with stakeholder expectations.\nRecognise the causes and risks of scope creep\, and how to prevent it.\nApply scope management tools (e.g.\, RACI Matrix\, scope checklist) to typical PR projects.\n\nPrioritisation \n\nUnderstand the difference between urgency and importance in task management.\nExplore and apply prioritisation models such as MoSCoW and the Eisenhower Matrix.\nDevelop decision-making skills for managing conflicting priorities in projects.\nPractice aligning task prioritisation with project goals and deadlines.\nBuild confidence in justifying priority decisions to clients and internal stakeholders.\n\nTime Management \n\nIdentify common time management challenges in PR project work.\nLearn time-blocking and scheduling techniques to manage competing tasks effectively.\nUse time management tools such as Gantt charts to plan and monitor progress.\nUnderstand the value of flexibility and realistic planning in projects.\nImprove delegation and workload distribution to optimise team efficiency.\n\nPractical Tools & Next Steps \n\nPractical group activity integrating the above learning outcomes.\nDemonstrate understanding under time pressure.\nKey takeaways for effective scoping\, prioritisation and time management.\nTools and templates for ongoing project oversight.\nCommitments and action planning for future projects.\n\nPlease note: This event is for PRCA Members only. \nTo register for this event please contact admin@prca.ie for details.
URL:https://prca.ie/event/prca-insights-project-management-for-pr-managers/
LOCATION:Online Zoom Session
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/09/PRCA-Insights-2025-09Sept-EmmaDaly.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260205T100000
DTEND;TZID=UTC:20260205T123000
DTSTAMP:20260223T125230Z
CREATED:20251216T152824Z
LAST-MODIFIED:20260223T125230Z
UID:248777-1770285600-1770294600@prca.ie
SUMMARY:PRCA Insights: Practical AI Skills for PR and Communications
DESCRIPTION:This 2.5-hour virtual training equips mid to senior level PR and communications professionals with the practical skills and strategic understanding they need to integrate AI into their daily work. \nCost: €225 pp. \nDesigned for practitioners\, the session blends actionable exercises with demonstrations of leading tools so participants can confidently apply AI across core PR workflows\, regardless of whether they use ChatGPT\, Copilot\, Gemini\, or other platforms. \nLed by Karen Howley\, an AI trainer and consultant known for helping PR and communications teams build practical\, strategic capability with AI\, the workshop anchors each skill in real-world challenges. \nThe course focuses on four pillars central to modern PR practice: research and insight generation\, pitch development\, content creation\, and crisis response. \nBy the end of the workshop\, participants will: \n\nDevelop stronger strategic judgement when using AI\nBuild practical capability across key PR tasks\nIncrease the speed and quality of content and insight generation\nStrengthen preparedness for issues and crisis situations\nGain confidence applying AI responsibly within established communications protocols\n\nParticipants will need access to an AI tool such as ChatGPT\, Gemini\, Copilot\, or Claude\, along with a computer and a reliable internet connection. \nPlease note: This event is for PRCA Members only. \nTo register for this event please contact admin@prca.ie for details.
URL:https://prca.ie/event/practical-ai-skills-for-pr-and-communications/
LOCATION:Online Microsoft Teams
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2025/12/1920-x-1080-PRCA-Insights-Dark.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Helsinki:20260226T110000
DTEND;TZID=Europe/Helsinki:20260226T140000
DTSTAMP:20260223T125224Z
CREATED:20260123T080317Z
LAST-MODIFIED:20260223T125224Z
UID:248887-1772103600-1772114400@prca.ie
SUMMARY:PRCA Annual General Meeting and luncheon
DESCRIPTION:We are pleased to confirm that the PRCA AGM will be held on 26 February at The Westbury Hotel. The AGM is open to agency leaders and managing directors only. However\, we kindly invite PRCA members to attend the members’ luncheon\, which provides an opportunity to connect and network with peers. \n  \n\n11.00-11.30: Welcome Tea & Coffee\n11.30-12.30: PRCA AGM\, Dawson/Suffolk Suite\n12.30-14.00: PRCA Lunch\, The Wilde Restaurant\n\nBOOK NOW
URL:https://prca.ie/event/prca-annual-general-meeting-agm/
LOCATION:The Westbury\, Balfe Street\, Dublin\, D02 CH66\, Ireland
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2026/01/AGM-2026-Social.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Helsinki:20260520T180000
DTEND;TZID=Europe/Helsinki:20260520T200000
DTSTAMP:20260514T154733Z
CREATED:20260514T121538Z
LAST-MODIFIED:20260514T154733Z
UID:249821-1779300000-1779307200@prca.ie
SUMMARY:PRCA Next-Gen PR and Journalist Event | May 20th
DESCRIPTION:We are pleased to invite early to mid‑career PR professionals to an evening of conversation\, connection and insight hosted by PRCA Next-Gen Group on Wednesday 20th of May at Doheny & Nesbitts. \nThe evening will bring together PR professionals and journalists for an open\, practical conversation on working together\, opening with a panel discussion that will share honest insights and real‑world experience from across media and communications. \nThis will be followed by networking to encourage meaningful conversations and new connections. \nOur speakers include: \n\nDonal O’Donovan\, Group Business Editor\, Irish Independent & Sunday Independent\, Mediahuis Ireland\nDaniel Murray\, Policy Editor\, Business Post\nSinéad O'Donnell\, Head of Corporate Affairs for Three Ireland and former award winning journalist\nDenise Underwood\, Account Director\, Carr Communications and winner of the 2025 PRCA Award for Best Earned Media Campaign\n\nEvent details: \nDate: Wednesday\, 20th May \nTime: 6:00pm \nLocation: Doheny & Nesbitts \nWe would be delighted to welcome early to mid‑career PRCA members and would appreciate you sharing this invitation with any colleagues who may be interested. \nPlease email SKerr@reputation-inc.com or chloe@springboardcommunications.ie to register your interest by Tuesday the 12th\, as places are limited. \nThe PRCA Next Gen Group
URL:https://prca.ie/event/prca-next-gen-pr-and-journalist-event-may-20th/
LOCATION:The Westbury Hotel\, The Westbury\, \, Balfe Street\, Dublin\, D02 CH66\, Ireland
CATEGORIES:External
ATTACH;FMTTYPE=image/png:https://prca.ie/wp-content/uploads/2026/05/PRCA_Invite_2026_Final-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Helsinki:20260923T083000
DTEND;TZID=Europe/Helsinki:20260923T110000
DTSTAMP:20260820T155041Z
CREATED:20260819T113303Z
LAST-MODIFIED:20260820T155041Z
UID:250159-1790152200-1790161200@prca.ie
SUMMARY:PRCA Insights: Making Your Mark with Zanya Dahl - €120pp
DESCRIPTION:PRCA Creativity Workshop with Zanya Dahl \nThis autumn\, the PRCA is pleased to invite members to an inspiring creativity workshop facilitated by Zanya Dahl. \nWe often think of creativity and drawing workshops as something reserved for the arts. In reality\, creativity is one of the most powerful tools for solving problems\, generating ideas\, strengthening collaboration and building high-performing teams. This interactive workshop will help participants unlock fresh thinking and create an environment where everyone feels confident contributing their ideas. \nThis workshop is particularly valuable for leaders looking to develop greater clarity\, confidence and trust in their decision-making \nHow the Workshop Works \nThe best ideas emerge when people feel comfortable contributing\, listening and building on one another's thinking. \nThrough a carefully designed sequence of creative and collaborative drawing exercises\, participants are encouraged to explore ideas\, communicate visually and work together in new ways. No artistic ability is required. The emphasis is on participation\, curiosity\, collaboration and discovery rather than artistic skill. \nWhy Drawing? \nDrawing is a simple but powerful way to change how we think and interact. \nBecause it is visual\, playful and non-verbal\, it helps participants step away from habitual thinking patterns\, communicate differently and approach challenges with greater openness and curiosity. It creates a shared experience that encourages creativity\, experimentation and collaboration. \nWorkshop Outcomes \nParticipants will leave with: \n\nGreater confidence in contributing ideas\nImproved collaboration and communication\nRenewed creative energy and motivation\nIncreased self-awareness and reflection\nA greater willingness to experiment and embrace new ideas\nStronger alignment around shared values and goals\n\nAbout Zanya Dahl \nBorn and raised in Dublin\, Zanya Dahl spent 16 years running a successful branding and design agency before committing full-time to her artistic practice. Through both experiences\, she developed a deep interest in how creativity\, collaboration and human connection influence the way people think\, communicate and work together. With more than a decade of experience in improvised theatre\, Zanya brings techniques that encourage participants to think on their feet\, embrace uncertainty and build ideas collectively. Drawing on her experience as both an agency owner and artist\, she creates engaging workshops that help teams connect more openly\, think more creatively and unlock the collective potential that already exists within every organisation. \n\n\nREGISTER HERE
URL:https://prca.ie/event/prca-insights-making-your-mark-with-zanya-dhal-23rd-september/
LOCATION:The Westbury\, Balfe Street\, Dublin\, D02 CH66\, Ireland
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2026/08/1080-x-1080-PRCA-Insights1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Helsinki:20261119T083000
DTEND;TZID=Europe/Helsinki:20261119T113000
DTSTAMP:20260820T155118Z
CREATED:20260819T115449Z
LAST-MODIFIED:20260820T155118Z
UID:250170-1795077000-1795087800@prca.ie
SUMMARY:PRCA Insights: Succession planning with Brian Keegan - €170pp
DESCRIPTION:PRCA Succession Planning: Preparing Your Exit with Brian Keegan \nThe PRCA is pleased to invite members to an exclusive workshop on succession planning\, facilitated by Brian Keegan\, one of Ireland's leading business growth and exit planning coaches. \nWhether you're planning to step away from your business in the next few years or simply want to build a stronger\, more valuable agency\, succession planning is about preparing your business for the future. The best businesses are those that can thrive independently of their founder\, creating greater resilience\, stronger leadership and increased long-term value. \nJoining Brian for part of the session will be James McCann\, founder of Everhaze and former founder of PRCA member agency Clearstory\, who will share his personal experience of successfully selling his business and the lessons he learned along the way. \nThis workshop is particularly valuable for: \n• Agency founders considering their long-term future• Business owners looking to build a stronger\, more valuable agency• Leaders preparing the next generation of management• Agencies exploring management buy-outs\, acquisitions or future sale opportunities• Anyone looking to reduce founder dependency and create a more resilient business \nHow the Workshop Works \nThis practical\, interactive session explores the key elements of succession planning and business value creation. Drawing on real-world examples and proven methodologies\, Brian will guide participants through the steps required to prepare a business for its next chapter. \nTopics include strengthening leadership teams\, increasing business value\, preparing for due diligence\, understanding different succession routes and creating a clear roadmap for the future. \nWhy Succession Planning? \nSuccession planning isn't just about exiting a business. It's about building an organisation that is valuable\, transferable and capable of succeeding beyond its founder. \nWhether your future involves passing the business to family members\, transitioning ownership to your management team\, selling to a third party or simply creating greater freedom as an owner\, preparing early creates more options and better outcomes. \nWorkshop Outcomes \nParticipants will leave with: \n• A clearer understanding of the succession planning process• Practical steps to increase the value of their business• Greater insight into reducing founder dependency• An understanding of different succession and ownership options• A framework for preparing leadership teams for the future• Practical tools to help future-proof their agency and maximise long-term value \nAbout Brian Keegan \nBrian Keegan is Ireland's only Scaling Up Certified Coaching Partner and one of the country's leading experts in business growth\, succession planning and exit strategy. He has successfully implemented the Scaling Up methodology within his own business\, building it into a £60 million turnover organisation with more than 100 employees across six offices in the UK and Ireland. Brian is also a faculty member of the University of Notre Dame's Inspirational Leadership programme at Kylemore\, a founding member and former President of Entrepreneurs' Organisation Ireland\, and an ISME-designated Scaling Up Coach. His extensive experience helping business owners prepare for growth\, succession and successful exits makes him uniquely placed to guide agency leaders through this important stage of business planning. \n\n\nREGISTER HERE
URL:https://prca.ie/event/prca-insights/
LOCATION:Carr Communications\, 33 Fitzwilliam Square\, Dublin 2\, Dublin\, D02 V802\, Ireland
CATEGORIES:External
ATTACH;FMTTYPE=image/jpeg:https://prca.ie/wp-content/uploads/2026/08/1920-x-1080-PRCA-Insights-Dark.jpg
END:VEVENT
END:VCALENDAR