The winners of the Irish heat of the Cannes Young PR Lions have been announced. Aoife Cregan and Kate Stapleton from Edelman Ireland will represent Ireland’s public relations sector in the global festival of creativity in the south of France this summer!
Hopes will be high for Team Ireland as last year, the Irish team, Lughán Deane and Orna Clarke from Murray Consultants, won Silver in the face of global competition.
Aoife Cregan, Account Executive, Edelman
An Account Executive at Edelman, Aoife works on campaigns for Coca-Cola, Mars and Pfizer. She has a special interest in social media, influencer marketing and digital campaign optimization to drive conversions for business growth. Previously, she was awarded the UCD Advantage Award in recognition of her involvement in the Global Leadership Programme working with NGOs to solve barriers to market access and devise a strategy for growth in East African countries.
Kate Stapleton, Account Manager, Edelman
Kate Stapleton is an Account Manager at Edelman working on a range of key accounts including Xylem, Hellmann’s and Topo Chico. Kate has a special interest in social focused youth marketing, sustainability and CSR objectives for business and experience in delivering quality campaigns for clients across the finance, FMCG, culture and tourism, and retail sectors.
Kate was shortlisted for the Cannes Young PR Lions Ireland Irish heat in 2020.
The Cannes Young PR Lions competition is sponsored by the Public Relations Consultants Association (PRCA) Ireland and the Public Relations Institute of Ireland (PRII) since 2017. IAPI are the festival representative for Cannes in Ireland.
To select the team to represent Ireland, entrants were given just 48 hours to develop an original creative campaign for the charity ‘The Open Community’. The Open Community is the national support organisation for Community Sponsorship, an innovative model of refugee resettlement which offers people and communities in Ireland the opportunity to directly help refugees to rebuild their lives in safety and settle into their new communities. The campaign had to encourage volunteers to help refugees living in their local community. The five shortlisted teams presented their entries to judges by video link.
