Becoming a Member

To be accepted for membership of the PRCA, your consultancy must have been in operation for at least three years and principals must agree to abide by a Code of Conduct.

The PRCA believes strongly in developing and measuring the standards already apparent in Irish public relations and to this end have introduced a quality standard model – the PRCA Consultancy Management Standard (CMS). All member organisations will in future operate to this internationally recognised standard, highlighting the high levels of professionalism our members have achieved and also demonstrating to the marketplace that PRCA membership is a genuine mark of quality.

As a result, passing the CMS audit has now become a requirement of PRCA Ireland membership.

Consultancy Management Standard

The PRCA is committed both to the advancement of the profession in Ireland and to nurturing the professional goals of its members. Membership of the Association requires consultancies to meet strict entry requirements – demonstrating why the experience, skills and creativity of PRCA members rank them amongst the best consultancies in the world.

The achievement of the PRCA (Ireland) Consultancy Management Standard 2022/24 is a requirement for all members of the PRCA. The Standard is independently assessed and awarded against the specific criteria in five areas:

  • size and scale of operation;
  • professional charters;
  • corporate and financial governance;
  • evaluation and client relationships; and
  • people management.

Holding the Standard demonstrates quality assurance to clients, employees and other stakeholders. It is the only such Standard for Irish communications consultancies and is only available to PRCA members.

Full details of the CMS are available here

KSi Faulkner Orr Accountants, Tax Advisers and Registered Auditors is the firm appointed by PRCA (Ireland) to carry out the audit. Emma Delaney ACA, Audit Partner, is the contact person for queries in relation to carrying out an audit. The actual audit should take a day to complete and the cost is €850 plus VAT.

Membership Fees

Membership Fees

Membership fees are based on the number of staff you employ. Current annual membership fees are as follows:

No of employees Membership fees
 1-10  €1,150
 11-20  €1,900
 21-29  €2,400
 30+  €3,800