New three-part series offers inside look at the rise of the award-winning agency and a deep dive into how to create and deliver great creative campaigns

That’s What I Call Marketing and Legacy Communications are delighted to announce the launch of Building a Legacy, a brand-new three-part podcast series that dives into the impressive growth journey of the Creative Communications agency and breaks down how to produce award-winning campaigns.

That’s What I Call Marketing podcast founder and host Conor Byrne interviews the best marketers in the world and shares their insights and learnings with marketing professionals. This special series, produced in partnership with Legacy Communications, will delve into the evolving world of communications and offer an inside glimpse into how the award winning team at Legacy Communications are building for the future through a constant appetite to explore the world around them and throw assumptions out.

In Episode 1, Conor Byrne meets Legacy’s co-founder Bernard Brogan and Managing Director Kevin Moore, to share the fascinating journey they have been on to date with the agency, from the inception of Legacy Communications in 2012 to becoming one of the most renowned names in the industry. They will chart the evolution of the agency, including its record 42% growth last year, as it has built up its client base, expanded its service offering, and adapted to new industry norms.

Meanwhile, Episode 2 is titled ‘Creativity Matters’ and will feature Aidan McLaughlin from Indeed and Legacy’s Claire O’Grady, Director of Creativity & Strategy and Micheál Brennan, Head of SEO about the evolving landscape of creativity within both the agency and industry at large. Among the topics discussed are setting the conditions for creativity; developing processes to facilitate the generation of big, bold ideas including making it fun and how, despite the rise of AI, humans still produce the best ideas.

The third and final episode will delve into the world of Sponsorship and the role it plays in marketing as we enter another busy summer of sport.

Speaking about the launch of Building a Legacy, Kevin Moore, Managing Director at Legacy Communications, said: “We are thrilled to partner with That’s What I Call Marketing on this podcast series. We know that more than 50% of the Irish population are regular podcast listeners* and that is only growing; as ambitious storytellers it felt like the perfect time to tell  our own story through the powerful medium of audio. 

Since Legacy Communications was founded in 2012, we have been on a continuous journey as we have built the agency and evolved our services through the lens of our core values of being curious, sound and brave”.

In this new series, the Legacy team will be sharing our insights and learnings from the past decade and also look ahead to what the future has in store for marketing and communications. It promises to be a fascinating, enlightening listen for anyone working in the industry and we wish to thank That’s What I Call Marketing for partnering with us on this project. Keep an eye out for it on your podcast feeds!”

Episode One of Building, is out now on https://legacycommunications.com/podcast/

and available to listen to across all major podcast platforms.