Last Friday, 20th June, Ireland’s public relations community gathered at The Shelbourne Hotel for the inaugural 2025 PRCA Spotlight Awards – an afternoon of celebration, recognition, and reflection on the crucial role Irish PR agencies play in shaping organisations’ reputations, as well as showcasing the innovation and impact of Ireland’s PR industry.
This year marks an exciting evolution for the awards as the PRCA introduced refreshed categories and a renewed focus on celebrating the transformative impact PR professionals and agencies bring to their clients, communities, and the Irish economy.
In his opening remarks, PRCA Chair and Managing Director of MKC Communications, Brian Harrison, captured the spirit of the occasion: “These awards matter. They matter because our work matters. In a world full of misinformation and distraction, strategic communication has never been more important.”
The inaugural inductee of the PRCA Hall of Fame was bestowed on Jim Walsh, who has had a career spanning over 50 years. Jim offered words of advice to up- and -coming talent in the PR industry, reflecting both the wisdom of experience and the promise of the next generation: “Stay curious, stay principled and never stop telling meaningful stories.”