The Public Relations Consultants Association (Ireland) is pleased to announce the appointment of Michelle McCoy to its Board of Directors.
Michelle leads the Digital and Content team at Drury, where she develops and delivers integrated communications campaigns across a broad range of clients, with a particular focus on digital strategy for brands, organisations and business leaders. With more than 15 years of international experience, Michelle brings a wealth of expertise in guiding senior executives on brand positioning in today’s dynamic digital environment.
Before joining Drury, Michelle served as Managing Director of Get Broadcasting, a video and content agency, and as a Partner with 360 FINN Partners for seven years, where she led the Digital and Creative team. Her background includes work with the start-up community in London and as a communications advisor to the New Zealand Government in Wellington.
Michelle’s deep sectoral expertise spans technology, FMCG, insurance, medical, telecoms, and consumer industries. She has worked with both national and international organisations, as well as public bodies and government agencies.
She holds a Master’s degree in Public Relations from Technological University Dublin and a B.A. International in French and Economics from University College Dublin.
Michelle’s experience, insight, and leadership in the field of digital communications will be a valuable addition to the PRCA Ireland Board. We are delighted to welcome her and look forward to her contributions as we continue to champion best practice and innovation across the public relations sector in Ireland.
