The Public Relations and Communications Association (PRCA) is celebrating the recognition of two of its members, Susie Horgan, founder of Springboard Communications, and Kevin Moore, Director of Legacy Communications, who have been featured on the latest cover of Business Plus magazine. The feature highlights their pioneering work in public relations, with a focus on AI, crisis management, and communications evaluation.
Susie Horgan, whose agency has previously won PRCA Agency of the Year, is recognized for her innovative use of AI in strategic communications. She has been leading the way in integrating technology to deliver measurable results and more effective campaigns.
Kevin Moore, whose work with Legacy Communications earned him and his team the award for Best Use of Sponsorship. Kevin is celebrated for his expertise in crisis management and his passion for applying AI to communications strategies.
The Business Plus cover story highlights the growing role of AI in PR, the importance of managing crises in today’s connected world, and the value of data-driven evaluation in shaping communications strategies. Both Horgan and Moore exemplify how PR professionals can combine innovation, strategic thinking, and measurable results to shape the future of the industry.
