For Excellence in Communications 2025

This year marks an exciting evolution for the Awards as we introduce refreshed categories and a renewed focus on celebrating the transformative impact PR professionals and agencies bring to their clients, communities, and the Irish economy. With Crispin Manners as the PRCA 2025 Award Chair and a panel of over 12 expert judges covering 20+ categories, the 2025 Awards will showcase the creativity, dedication, and professionalism that define our field.

It costs €200 per entry and you may enter for more than one category. The Awards are open to PR agencies, sole traders and in-house PR teams who have worked with a PR agency or sole trader to deliver impactful campaigns.

2025 Timeline

  • 7 March 2025: Entries open
  • 15 April 2025 @ 12pm: Entries Deadline
  • 20 May 2025: Award shortlist announcement
  • 20 June: Gala Ceremony at The Shelbourne Hotel, Dublin

Whether you’re entering for the first time, returning to defend your title, or joining us to celebrate as a guest, the Awards offer a unique opportunity to connect with the best in the industry and raise the standard for PR excellence in Ireland.

Entrant Briefing

The PRCA hosted an online Entrant Briefing on the 7th of March, providing an overview of the 2025 Awards for Excellence in Public Relations. This session introduced key updates, including the refreshed award structure, revised categories, and the judging criteria. The briefing also outlined the submission process, eligibility requirements, and key dates to assist entrants in preparing their submissions.

For those who were unable to attend, a recording of the session is available to view, and a comprehensive Entrant Briefing document can be downloaded below. This document includes full details on the award categories, entry criteria, and submission guidelines.

Download Now →

SUBMIT YOUR ENTRIES!

Entries for the 2025 Spotlight Awards need to be submitted through our online Awards platform. Click the button below to go the platform and create your account to be able to start your submissions. Good luck!
Enter Now →

Sponsorship Opportunities

PRCA is looking to partner with brands that align with the awards’ vision. If you are interested to see our award prospectus, contact us at: admin@prca.ie.
Award Categories
  1. Best Consumer Campaign
  2. Best Lifestyle Campaign
  3. Best Health / Wellness Sector Campaign
  4. Best Technology Campaign
  5. Best contribution to a client’s goals through a Social-first Campaign
  6. Best contribution to Charity / Not-for-Profit Campaign
  7. Best Integrated Campaign
  8. Best contribution to achieving client goals through Sponsorship
  9. Best contribution to client goals through a PR Event
  10. Best Public Information Campaign
  11. Best Public Sector Campaign
  12. Best contribution to Societal Change Campaign
  13. Best Corporate Campaign
  14. Best ESG Campaign
  15. Best Crisis / Issues Management Campaign
  16. Delivering impact through Earned Media (short term)
  17. Delivering impact through Earned Media (medium term)
  18. Always on – Best Ongoing Communications Strategy
  19. Campaign of the Year
  20. Rising Star
  21. Outstanding Contribution to the Industry from a Team or Individual
  22. Agency of the Year
  23. Best Agency Innovation
  24. PRCA Hall of Fame
Award Judges

Judging Panel Chair: Crispin Manners

Judges:

  • Chloe Brennan, Matchstick Talent Agency
  • Andy Green, Story Starts Here
  • Geraldine Herbert, journalist and broadcaster
  • Thomas Kelly, DCU
  • Eoin Kennedy, Novartis Ireland
  • Geoff Lyons, PML Group
  • Padraig McKeon, consultant advisor
  • Allison Morris, Belfast Telegraph
  • Andras Sztaniszlav, CEO of ICCO
  • Florence White, Uisce Éireann
  • Nikki Gallagher, IBEC
  • Gillian Nellis, The Business Post

Previous WINNERs

2024 Award Winners

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2023 Award Winners

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Full Awards Archive

See Full Archive