About the PRCA
The Public Relations Consultants Association (PRCA) is the representative body for the country’s leading public relations (PR) agencies. Currently, 35 agencies from across Ireland are members of the PRCA, employing over 500 people and contributing approximately €50 million to the economy each year.
The PRCA showcases the positive impact delivered by member agencies to organisations, to society, and to the Irish economy. Membership of the Association requires meeting strict entry requirements – including an adherence to international codes and a commitment to achieving the PRCA Consultancy Management Standard.
Our Mission Statement
Our mission is to drive excellence and innovation across our member agencies; and to advocate for the value and impact that our members deliver.
We aim to raise professional and ethical standards in consultancy practice through the implementation of a Consultancy Management Standard, the use of best practice and the use of evaluation.
We facilitate government, public bodies, trade and industry associations, the media and other interested parties in conferring with public relations consultants as a body and to ascertain their collective views.
We provide a forum for discussion on key industry topics and demonstrate the effectiveness of good PR consultancy practice.
We aim to promote confidence in public relations consultancy and, consequently, in public relations as a whole and to help members improve their overall skills-set, professionalism, efficiency and effectiveness.
PRCA Board Members 2025
PRCA Leadership
The PRCA is led by a board of directors and an executive team dedicated to representing and supporting the public relations industry. We advocate for the profession, provide guidance on best practices, and work to strengthen the role of PR in Ireland.
Our Membership
The PRCA represents the leading PR agencies across the island of Ireland. With 36 member agencies and over 500 professionals, we support the industry through advocacy, best practice guidance, and professional development.
Consultancy Management Standard
Membership of the Association requires consultancies to meet strict entry requirements – demonstrating why the experience, skills and creativity of PRCA members rank them amongst the best consultancies in the world. The achievement of the PRCA (Ireland) Consultancy Management Standard is a requirement for all members of the PRCA