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PRCA Spotlight Awards Best Practice Briefing
October 29 @ 12:00 pm - 12:45 pm
The PRCA Spotlight Awards 2025 highlighted the vital role PR agencies play in achieving strategic business outcomes, driving growth, shaping reputations, crafting narratives, and driving meaningful change. This year’s entries demonstrated outstanding strategic thinking and creativity setting new benchmarks for excellence across the industry.
To help members prepare for the 2026 PRCA Spotlight Awards, we are hosting an Awards Best Practice Briefing with Awards Chair Crispin Manners. Drawing on insights from the judging process, Crispin will share what makes an entry stand out and how to avoid the common pitfalls that hold submissions back.
The session will cover:
- How to assess the value of your client’s objectives
- Identifying the real problems to be solved, and the difficulty of doing so, and then showing how your agency addressed them
- How to accentuate your contribution to the client’s success
Please note: This event is for PRCA Members only.