2025 Awards Shortlist

In this year’s PRCA Spotlight Awards 2025, PR professionals have demonstrated strategic thinking and creativity with campaigns that are setting the standard for excellence in our industry, these strengths are clear in the shortlist below.

The winners will be announced at our award ceremony on 20th of June. Please book your tickets now!

Best Consumer Campaign

 

  • Crichton Communications | Breast Cancer Ireland
  • FleishmanHillard | Sky
  • Harris PR | Ford
  • Sweartaker | Three
  • Wilson Hartnell | Marks & Spencer Ireland

Best Lifestyle Campaign

 

  • Crichton Communications | Breast Cancer Ireland
  • Harris PR | Púca Festival for Fáilte Ireland
  • Teneo | Fáilte Ireland
  • Wilson Hartnell | Boots

Best Health & Wellness Campaign

 

  • Crichton Communications | Breast Cancer Ireland
  • Etch Communications | Sanofi
  • Hanover Communications | Takeda Ireland, in partnership with Rare Diseases Ireland and Rare Ireland
  • Harris PR | Irish Haemochromatosis Association
  • Legacy Communications | Amgen

Best Technology Campaign

 

  • Harte Media | HTL.tech
  • FleishmanHillard | Sky
  • Methods+Mastery | Google

Best Social-First Campaign

 

  • FleishmanHillard | Sky Mobile
  • Harris PR | Ford
  • Teneo | Vhi
  • Wilson Hartnell | Tanqueray No. Ten, Diageo Ireland

Best Charity/Not-for-Profit Campaign

 

  • Alice Public Relations | The Dillon Quirke Foundation
  • Crichton Communications | Breast Cancer Ireland
  • FleishmanHillard | AsIAm Ireland’s Autism Charity
  • We the People | Vision Ireland

Best Integrated Campaign

 

  • Alice Public Relations | Higher Education Authority
  • Crichton Communications | Breast Cancer Ireland
  • Hanover Communications | GSK
  • MediaConsult | Carlow County Council
  • Sweartaker | SuperValu
  • Teneo | Vhi

Best Use of Sponsorship

 

  • Crichton Communications | Breast Cancer Ireland
  • Legacy Communications | PTSB
  • Teneo | Just Eat
  • Wilson Hartnell | AIB
  • Wilson Hartnell | KPMG

Best PR Event Contribution

 

  • Alice Public Relations | The Dillon Quirke Foundation
  • FleishmanHillard | Sky
  • MediaConsult | Carlow County Council
  • Murray | National Broadband Ireland
  • Sweartaker | Irish Distillers
  • Wilson Hartnell | Baileys Ireland, Diageo

Best PubLic InfoRMATION Campaign

 

  • Carr Communications | Dublin City Council
  • The Communications Clinic | All Ireland Institute of Hospice and Palliative Care
  • FleishmanHillard | The Rutland Centre
  • Legacy | Amgen
  • MKC Communications | CALMAST STEM Engagement Centre
  • Teneo | Re-turn
  • We the People | Vision Ireland

Best Public Sector Campaign

 

  • MediaConsult | Carlow County Council
  • Teneo | Fáilte Ireland
  • Wilson Hartnell | Regional Waste Management Planning Offices (RWMPO)

Best Contribution To Societal Change

 

  • Drury | Mars Wrigley
  • Etch Communications | Drinkaware
  • Hanover Communications  | Ocean Winds and Bord na Móna

Best Corporate Campaign

 

  • FINN Partners | ALDI Ireland
  • Methods+Mastery | Google Ireland
  • We the People | Munster Technological University

Best ESG Campaign

 

  • Legacy Communications | Energia
  • RPS | Department of Environment, Climate & Communications
  • Wilson Hartnell | AIB

Best Crisis/Issues Management Campaign

 

  • Winner announced 20 June

Best Earned Media – Short Term

 

  • Drury | National Gallery of Ireland
  • Teneo | Aer Lingus
  • Teneo | Chadwicks
  • Teneo | Fáilte Ireland
  • We the People | Vision Ireland

Best Earned Media – Medium to Long Term

 

  • Carr Communications | Standard Life
  • Crichton Communications | Breast Cancer Ireland
  • Methods+Mastery | Google Ireland
  • Springboard Communications | Xeinadin
  • We the People | Munster Technological University
  • Wilson Hartnell | Aer Lingus College Football Classic

Best Ongoing CommUNICATIONs Strategy

 

  • Alice Public Relations | Education & Training Boards Ireland (ETBI)
  • Harris PR | Ford
  • Legacy Communications | ALDI Ireland
  • Legacy Communications | Bioderma Skincare
  • We the People | Munster Technological University

Campaign of the Year

Sponsored by


  • Every campaign winner will be considered for the Campaign of the Year award by the Chair of judges and the winner announced at the gala celebration.

Rising Star

Sponsored by


 

  • Chloe Kavanagh | Springboard Communications
  • Mary O’Connor | Legacy Communications
  • Niall O’Halloran | Sweartaker
  • Ross O’Leary | Coinbase
  • Claire Rowley | Drury

Outstanding Contribution to the Industry

 

  • John Saunders | FleishmanHillard
  • Martina Quinn | Alice Public Relations

Agency of the Year

Sponsored by


 

  • Hanover Communications
  • Harris PR
  • Springboard Communications
  • Sweartaker

Best Agency Innovation

 

  • Alice Public Relations
  • Legacy Communications
  • Sweartaker
  • We the People

Hall of Fame

 

  • Jim Walsh, Walsh PR

Book your Tickets!

Date:

Friday, 20 June 2025

SCHEDULE:

12:30 – 13:00: Welcome Drink
13:00 – 16:30: Lunch and Award Ceremony

VENUE:

The Great Room, The Shelbourne Hotel, Dublin

Book Now →

Thank you to our sponsors

Agency of the Year Award Sponsor & Rising Star Award Sponsor

Campaign of The Year Award Sponsor

Entry Level Sponsor

Social Media Spot Prize Sponsor

Photography Sponsor