Best Lifestyle Campaign

‘4TH ARQ & Breast Cancer Ireland Collaboration’

Crichton Communications & Breast Cancer Ireland

“A brilliant example of what can be achieved with insight, creativity when you have a modest budget. This lifestyle campaign delivered record-breaking sales, raised for life-saving equipment, and powerful online engagement. It also heightened awareness among a new audience of young women around the importance of self-checking and early detection.”

Best Technology Campaign

‘Building Tomorrow: The 3D Construction Revolution with HTL.tech’

Harte Media & HTL.tech

“This campaign was very strong, timely, clear and delivered impactful coverage. By pairing technology with deeply human stories, they crafted a campaign that not only shifted public perception and captured significant investor interest but also sparked crucial policy conversations around modern methods of construction.”

Best Charity/Not-for-Profit Campaign

‘4TH ARQ x Breast Cancer Ireland Collaboration’

Crichton Communications & Breast Cancer Ireland

“This campaign shows how expert thinking can overcome tough challenges to deliver valuable results. Taken in isolation, it should be easy to garner support for emotive topics but that ignores the huge competition for consumer attention, particularly at Christmas. The strategy developed by the agency ensured that not only were the revenue generation targets exceeded but core health education messages also reached the target audience. It also demonstrated how corporate partnerships, supported by the right communications strategy and execution, deliver benefits to both partners.”

Best Use of Sponsorship

‘Best Sports Sponsorship’

Legacy Communications & PTSB

“This campaign started with a very clear strategy, very well delivered and consequently excellent outcomes. Launching at a critical moment, the team aligned with Team Ireland and developed a creative, cost-effective approach that delivered strong national media coverage. The result was a surge in brand affinity and visibility, particularly during the Olympic Games.”

Best Public Information Campaign

‘Launch of the Dublin-NY Portal’

Carr Communications & Dublin City Council

“This was expert, agile, innovative public relations at its best. The team managed to make what could have easily been a disastrous launch into front page news for all the right reasons. The whole of Ireland was talking about it. The handling of the inevitable antisocial misuse made this a standout campaign.”

BEST CONTRIBUTION TO SOCIETAL CHANGE

‘Gum Litter Taskforce 2024 Campaign’

Drury & Mars

“Dealing with an unsympathetic cause and its antisocial consequences, the team tackled deep-seated public apathy with expert thinking and practical solutions. This was a solid, long-term campaign that addressed real societal issues head-on and provided tangible steps for change. The approach was sensible, well-targeted, and achieved genuine cut-through to deliver measurable behaviour change.”

Best ESG Campaign

‘Goal Mile’

Wilson Hartnell & AIB

“The winner was a solid campaign that ticked all the boxes and achieved its aims in an engaging manner. The strategy targeted parents and community-minded audiences through meaningful Christmas experiences and a strong message of giving back. A clever mix of celebrity endorsement, regional influencers, and nationwide branch activation delivered impressive results and genuine community impact.”

Best Earned Media – Short Term

‘The Taylor Cardigan’

Teneo & Fâilte Ireland

“This was a very well written and (the importance of this cannot be overstated) matched to awards brief where something was literally created out of nothing on a very small budget with clever thinking and novel content creation. It punched above its weight in terms of creativity. A new and refreshing approach – excellent work.”

Best Ongoing Communications Strategy

‘Succeeding Together: The Communications Strategy That Defined a New University’

We the People & Munster Technological University

“This entry reflects the highest standard of long-term, strategic communications. The agency and client have built a national profile for a newly unified organisation through a very strategic approach. This is rebranding done right, without ever needing to mention a new logo. The campaign showed great structure, thorough implementation, and delivered strong results”

Rising Star Award

Chloe Kavanagh | Springboard Communications

“The judges really appreciated the winner’s professional working experience, but even more so her clear vision for the challenges ahead in the industry and her involvement in industry-level activity. Her leadership stood out — from mentoring students to implementing internal systems and policies, she’s clearly contributing to the future of the profession.”

AGENCY OF THE YEAR

Springboard Communications

“What sets this agency apart is its people-centric approach, putting clients and team at the heart of everything. With long-term partnerships, strong staff retention, and career development, it is grounded in trust, values, and measurable impact. Its organic growth consolidates success before expanding and includes strategic moves like value-based pricing. With B Corp certification, smart innovation, and purpose-led growth, it shows strong corporate values and delivers at every level.”