The World PR Report is the definitive study of the global public relations industry, conducted annually by ICCO.

Each year it provides agency leaders with vital information on the composition and direction of the public relations industry.

The report will provide an analysis of where the global PR and communications industry stands today; how it has been performing over the past year; and what it predicts will happen over the next few years.

The survey is aimed at senior level PR professionals.

Be sure you don’t miss this unique opportunity to shape the future of one of the most dynamic global industries.


By completing the survey, you can also go in the draw to win tickets and accommodation to attend the ICCO Global Summit 2017 taking place in Helsinki, Finland on 5 – 6 October, where the World PR Report will be launched.

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations representing 55 countries across the globe: from Europe, Africa, Asia, the Middle East, the Americas and Australasia.

The Public Relations Consultants Association (Ireland) PRCA is the Irish representative.

Collectively, these associations represent over 2,500 PR firms and provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern.