Best Lifestyle Campaign

'Awakening Giant Soundscapes'

Jago & Tourism Northern Ireland

"The judges selected this campaign for reversing a downward revenue trend in a hyper-competitive tourism market by doing the heavy thinking and research upfront. Shifting the region from a place to see to a place of powerful feelings was a stroke of genius that triggered an increase in bookings and revenue. Finally, the judges praised the agency's bravery in targeting the off-season, proving the strategy's impact by driving both visits and average spend.”"

Best Technology Campaign

'Reinventing Steel Rebar: FasterFix and the Future of Construction'

Harte Media & Midland Steel

"The judges selected this campaign for successfully shifting entrenched attitudes and buying behaviors by translating technical benefits into human and economic outcomes. By using a facility opening to establish the company as a game-changer in modern construction, the campaign delivered clear commercial impact."

Best Charity/Not-for-Profit Campaign

'Pancreatic Cancer Ireland'

Sherry Communications &
Pancreatic Cancer Ireland

"The judges selected this campaign for brilliantly creating momentum for a new charity despite limited resources. By leveraging human stories, expert voices, and smart General Election timing, the strategy turned awareness of a previously unrecognized issue into action. It achieved national impact, secured essential funding for a sustainable future, and won vital political recognition for Diagnostic Clinics."

Best Use of Sponsorship

'GUINNESS & THE PREMIER LEAGUE: A MATCH MADE IN HEAVEN'

Wilson Hartnell & Diageo

"The judges selected this campaign for its clear understanding of the challenge and creative approach in expanding the brand's presence from traditional rugby into football audiences at scale. They particularly recognised at the strong results and the campaign’s ability to connect the brand and its sponsorship to drive business growth.."

Best Public Information Campaign

'Talk About Food'

We the People & Safefood

"The judges selected this campaign for creating a shared language around a low-awareness issue, helping people recognise and discuss the factors influencing their food choices. They also recognised its direct link to policy objectives, its success in reaching hard-to-reach audiences, and its delivery of invaluable consumer insights.."

BEST CONTRIBUTION TO SOCIETAL CHANGE

'Talk About Food'

We The People &
Safefood

"The judges selected this campaign for its brilliant strategy, where research uncovered an 'invisibility factor' that proved pivotal in triggering consumer conversations. They were highly impressed by the sharp audience insights, tactical phasing on a modest budget, and how the campaign reframed healthy eating messages to help people understand their food choices."

Best ESG Campaign

'IDA x Guinness ‘Never Settle’ Boot'

Wilson Hartnell & Diageo / Guinness

"The judges selected this campaign for driving tangible change by successfully shifting industry manufacturing standards and uniting multiple audiences around a shared objective. They recognized it as a benchmark for ESG campaigns, proving how communications can deliver lasting real-world impact."

Best Earned Media - Short Term

'Ócáid mhór dár dteanga dhúchais (a milestone moment for our native language) – the launch of An Foclóir Nua Gaeilge'

Alice Public Relations & Foras na Gaeilge

"The judges selected this campaign for its laser-focused solution to a significant business and communications challenge, successfully engaging two distinct audiences and humanizing an Irish language platform. The high level of difficulty, exceptional execution, and sustained impact through school engagement made this smart campaign a clear winner that delivered measurable business results.."

Best Ongoing Communications Strategy

'Harris PR Powers The Future is Ford'

Harris PR & Ford Ireland

"The judges selected this communications strategy for its ability to evolve in a rapidly changing, competitive market while remaining focused on long-term objectives. They were impressed by the creative execution and consistent media engagement that kept the campaign responsive to changing attitudes, ultimately driving the client’s brand into the top 10 EV vehicles."

Rising Star Award

Aislinn Burke | We The People

“‘‘The judges selected this Rising Star for the quality of her work across a range of public sector and social impact clients, including organisations operating in complex environments. They were particularly impressed by her ability to deliver results for clients that do not naturally attract public attention. Her ability to deliver results for organisations working in complex areas sets her apart in a highly competitive field and reflects the strength of talent emerging within Ireland’s communications sector.’’”

AGENCY OF THE YEAR

Springboard Communications

“The judges selected this agency for its agile response to the AI revolution, shifting to an expert-led proposition focused on client outcomes. They recognized the agency's heavy investment in recruitment and training, which paid off in sustained growth, client loyalty, and major wins. The judges were highly impressed by how the agency’s innovative new services directly drove tangible client growth.”

Best Agency Service Innovation Campaign

'Alice Public Relations: The Alice Academy for Activists'

Alice Public Relations

“The judges selected this agency innovation for proving that refreshing, people-first innovation does not require technology. By empowering activists with communications skills and lasting connections, the initiative created deep value for the community while successfully converting new relationships into agency revenue.”