Meabh O’Mahony and Katie Dumpleton from 150Bond will represent Ireland’s public relations sector in the global festival of creativity in the south of France this summer!

This year saw the highest number of entries with five public relations teams eventually shortlisted for the Irish heat.

To select the team to represent Ireland, entrants were given  48 hours to develop an original creative campaign for the charity ‘Dyslexia Association of Ireland’. The Dyslexia Association of Ireland (DAI) is the national charity in Ireland for dyslexia, working with and for those affected by dyslexia.

In Cannes, the teams will have just 24 hours to respond to a brief from an international organisation.

The Cannes Young PR Lions competition is sponsored by the Public Relations Consultants Association (PRCA) Ireland and the Public Relations Institute of Ireland (PRII) since 2017.

Institute of Advertising Practitioners Ireland (IAPI) is the festival representative for Cannes in Ireland. Other disciplines sending teams to Cannes include those representing print, digital etc.