Instinctif Partners Picture Conor McCabe Photography.

Instinctif Partners is pleased to announce the appointment of Paul Sweetman as a Managing Partner. Paul will lead the continued growth of the company’s offering in Ireland.

Paul joined Instinctif Partners in May 2022 from Ireland’s largest business advocacy group Ibec, where he spent 17 years representing the competitiveness needs of business across multiple sectors including financial services, technology, infrastructure, transport, and environment.

Paul is a current board member of Gaisce – The President’s Award and a former board member of Digital Europe, FIT and the National Data Governance Board. He is a Chartered Engineer, holds a Professional Certificate in Governance from the Institute of Public Administration, a Certificate in ESG from UC Berkeley Law and has completed leadership programmes at the Technological University of Dublin and Oxford University.

Commenting on the appointment Moray Macdonald, Instinctif Partners’ Managing Director for UK and Ireland, said: “Instinctif Partners helps our clients navigate change and build value through insight, influence and engagement. Paul’s deep experience across a wide range of business sectors in Ireland makes him ideal to lead our team of public affairs and media specialists partnering with our clients to help them thrive in the ever changing political and regulatory environment.”

Paul Sweetman said: “I am delighted to be taking on this new role and continuing my work with the exceptional Instinctif team as we deliver superior services for clients. Many challenges and opportunities lie ahead, and we are primed to support our clients in successfully navigating this changing landscape.”

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