Two Directors have been appointed to the board of the Public Relations Consultants Association (PRCA) Ireland. The announcement was made following the Association’s Annual General Meeting (AGM) on Thursday, 22 February.

Sarah O’Connor, Deputy CEO, Wilson Hartnell was elected to the Board for the first time and Gill Madden, Director, FleishmanHillard was re-elected to the Board for a second term.

Sarah and Gill join Chairperson, Martina Quinn, MD, Alice Public Relations; Kathryn Byrne, MD, Limelight Communications; Claire Feely, Deputy MD, Elevate PR; Brian Harrison, Director, MKC Communications; Susie Horgan, MD, Springboard Communications; and Justin Bowers, Director, Keating & Associates.

Addressing the AGM, Martina Quinn, Chair, said the PRCA is in an exciting phase. “Our membership is at its highest level, and we are carrying out a strategic review that will futureproof and enhance the Association.

We are working with our members to highlight to the Government the challenges that exist around public procurement and our recommendations to enhance the procurement process.

We are also collaborating with our industry colleagues internationally to address issues such as AI, disinformation, and the climate crisis.

Our focus remains on demonstrating the huge impact our member agencies have on Irish life, on the organisations they work with, and on the wider economy and society. Like many other sectors, the public relations industry is facing lots of change. Our members are well-equipped to respond to change and to provide expert advice and support to their clients on addressing the major challenges of the day.”