
For Excellence in Communications 2025
Welcome to the PRCA Spotlight Awards 2025!
This year marks an exciting evolution for the Awards as we introduce refreshed categories and a renewed focus on celebrating the transformative impact PR professionals and agencies bring to their clients, communities, and the Irish economy.
With Crispin Manners as the PRCA 2025 Award Chair and a panel of over 12 expert judges covering 20+ categories, the 2025 Awards will showcase the creativity, dedication, and professionalism that define our field.
Whether you are entering for the first time or returning to defend your title, the Awards offer a unique opportunity to connect with the best in the industry and raise the standard for PR and communications excellence in Ireland.

2025 Award Timeline
15 April 2025 @ 12pm: Entries Deadline
20 May 2025: Award shortlist announcement
20 June: Gala Ceremony at The Shelbourne Hotel, Dublin

2025 Award Categories
Best Consumer Campaign
Best Lifestyle Campaign
Best Health & Wellness Campaign
Best Technology Campaign
Best Social-First Campaign
Best Charity/Not-for-Profit Campaign
Best Integrated Campaign
Best Use of Sponsorship
Best PR Event Contribution
Best Public Information Campaign
Best Public Sector Campaign
Best Contribution to Societal Change
Best Corporate Campaign
Best ESG Campaign
Best Crisis/Issues Management Campaign
Best Earned Media – Short Term
Best Earned Media – Medium to Long Term
Best Ongoing Communications Strategy
Rising Star Award
Outstanding Contribution to the Industry
Agency of the Year
Best Agency Innovation
Entry Requirements
The Awards are open to PR agencies, sole traders and in-house PR teams who have worked with a PR agency or sole trader to deliver impactful campaigns. Each entry is €200, and entrants are welcome to submit entries in multiple categories. We accept entries from PRCA members and non members.
For full details on award categories, entry criteria, and submission guidelines, please download the Entrant Briefing Document below. You can also watch a recording of the PRCA Award Briefing, which provides a comprehensive overview of the awards structure, judging criteria, eligibility requirements, submission process, and key dates — everything you need to prepare a strong entry.

SHORTLIST ANNOUNCED:
20 MAY 2025
Judging Panel
Judging Panel Chair: Crispin Manners
2025 Award Judges:
- Chloe Brennan, Matchstick Talent Agency
- Nikki Gallagher, IBEC
- Andy Green, Story Starts Here
- Geraldine Herbert, Sunday Independent
- Thomas Kelly, DCU
- Eoin Kennedy, Novartis Ireland
- Siobhán Masterson, IAPI
- Padraig McKeon, consultant advisor
- Allison Morris, Belfast Telegraph
- Gillian Nelis, The Business Post
- Andras Sztaniszlav, CEO of ICCO
- Florence White, Uisce Éireann

Sponsorship Opportunities
The PRCA is looking to partner with brands that align with the awards’ vision. If you are interested to see our award prospectus, contact us!