Award-winning independent Irish agency Jailbird Communications has launched Flock, a social-first content studio helping brands and organisations capture and share moments while they still matter. Flock connects brands with the right person to capture their moment, whether that’s a product launch, live event, match day or cultural collaboration.
Clients can tap into Jailbird’s little black book of creators, videographers and editors: a community of people with an eye for the story and a real feel for social. With on-the-ground capture and fast editing, Flock delivers video and photography ready to share across clients’ social channels while the moment is still fresh.
The launch responds to changing ways of searching for information and discovering brands, with people turning to social platforms for recommendations, news and culture. When it comes to products, Sprout Social’s 2025 research found that 37% of social media users surveyed preferred to start on social when looking for product reviews and recommendations.¹ Separately, Deloitte Digital’s 2025 State of Social study found that 61% of US consumers surveyed had discovered a new brand or product on social media in the previous year.²
For brands, this creates an opportunity to be part of what people find, whether they’re actively searching or discovering something in their feed. Flock helps clients turn what’s happening on the ground into topical, timely content designed to cut through in algorithm-led feeds while the conversation is still happening.
Jailbird matches the right talent to each brief and leads the strategy, storytelling and quality control. The result is video and photography created for the moment and the feed, with scope for wider brand communications and earned media use.
Clients can use Flock for one-off events, planned content shoot days, ongoing monthly support or a quick response to a cultural opportunity.
Julie Blakeney, Managing Director at Jailbird Communications, said:
“The moments people want to watch don’t always fit a production schedule. Something unexpected at an event, the atmosphere on match day or a glimpse behind the scenes can make brilliant content, but you need someone there who spots it and knows how to capture it. As people turn to social to search, discover and see what’s happening, brands need to have something relevant to share.
“That’s the thinking behind Flock. You bring us the moment; we bring the right person to capture it. Our creators bring their eye and instincts, with Jailbird’s strategy and creative direction behind them. It gives marketing teams a flexible way to get content ready to share while people are still interested.”
Through Flock, clients benefit from:
- Access to vetted creators matched to their brief.
- Content ideas shaped by cultural and media insight.
- On-the-ground capture and timely editing for social channels.
- Captioned Reels, Story frames, photography and reusable clips.
- Jailbird-led briefing, creative direction and quality control.
- Flexible support for one-off, reactive or ongoing content needs.
Flock builds on Jailbird Communications’ experience across public relations, social communications, influencer strategy and campaign production.
The Dublin-based agency has delivered campaigns for brands and organisations including Bulmers, Lyons Tea, HelloFresh, Irish Aid, O’Briens Wine, Allianz and Fleadh Cheoil na hÉireann.
For more information about Flock or to discuss an upcoming opportunity, contact team@hellojailbird.com.
- Sprout Social, Q2 2025 Pulse Survey. Conducted by Glimpse among 2,280 social media users across the US, UK and Australia, from 23 April to 5 May 2025.
- Deloitte Digital, 2025 State of Social. Consumer survey conducted from 10 to 19 April 2025 among 1,000 US adults aged 18–75 who had used social media in the previous seven days and purchased a product or service online in the previous 30 days. Gen Z respondents were oversampled and Baby Boomers undersampled.
About Jailbird Communications
Jailbird Communications is an award-winning independent creative communications agency based in Dublin. The agency works across public relations, social communications, influencer strategy, cultural insight and campaign production. It collaborates with specialist partners across film, photography and production to help brands create culturally relevant work that earns attention.