Why Join the PRCA?

By becoming a PRCA member, your agency joins an established network of PR agencies setting new industry standards, driving client success, and defining excellence in public relations and communications. The network demonstrates a commitment to professionalism, excellence, and industry best practice.

Membership provides valuable resources, advocacy and insights, helping you deliver tangible value to clients and setting you up to thrive in a competitive market. Now more than ever, aligning with trusted industry peers, sharing knowledge, raising the professional bar  and overcoming challenges is essential.

Become part of our PR Community.

Profile Raising

The PRCA carefully curates and promotes the excellent work of its members through its regular news items and active social media channels. We celebrate client success and put the focus on our members who are setting new standards, innovating and driving impact in Ireland and internationally.

Sharing Industry Research

Being a PRCA Member provides exclusive access to research on market trends, fees and salaries, equipping members with the data to stay ahead of industry competitors.

Professional Standards & Accreditation

Members can attain the Consultancy Management Standard (CMS), an internationally recognised quality assurance benchmark that sets them apart as industry leaders committed to excellence.

Industry Representation & Advocacy

The PRCA champions the value and impact of PR agencies, advocating for the profession and ensuring that members’ contributions to business and society are recognised at the highest levels.

Procurement Access

Membership strengthens eligibility for public sector contracts, as the Office of Government Procurement (OGP) acknowledges CMS accreditation and PRCA membership as key qualifications in tendering.

PRCA Insights

Being a part of the PRCA offers members with opportunities and invitations to exclusive industry seminars such as the ‘PRCA Insights’ series which explores topics and trends impacting growth, learning, and connection within the PR industry.

Thought Leadership & Networking

Through our membership of the International Communications Consultancy Organisation (ICCO), members have access to a trusted global network spanning 82 countries and over 3,000 PR firms. This connection opens up international opportunities, fosters relationships with industry leaders, and keeps members informed about emerging global trends.

How to Join

Find out how to become a member of The Public Relations Consultants Association (Ireland)