Former senior government adviser to lead expanded Springboard public affairs practice.
Aimée Millar joins three-time PRCA Agency of the Year as Client Director, leading the practice from Dublin alongside Client Manager Art O’Mahony

Member Contact
Ann-Marie O'Sullivan FPRII (Life)
Founder and CEO
AM O’Sullivan PR
AM O’Sullivan PR Ltd. specialises in strategic communications with a particular expertise in crisis and issue management. The company is led by Founder & CEO, Ann-Marie O’Sullivan, FPRII (Life), with a team of experienced PR consultants including Tina Quinn, MPRII, Director of Operations and Client Strategy.
At AM O’Sullivan PR, we understand that communication activity must be planned and strategically delivered in order to be successful. We focus on identifying and communicating with our clients’ key stakeholders in order to create awareness, to educate and to build brands coherently and effectively. A Cork-headquartered consultancy with an international reach, our award-winning, strategic communications team are trusted advisors to large indigenous and multinational clients. The consultancy operates throughout Ireland in five main sectors – life sciences (pharmaceuticals, biologics, healthcare, medtech), tech, energy/utilities, professional services and education.
Unusually within the Irish PR industry, the consultancy’s focus is very firmly on large-scale manufacturing operations and the unique communication challenges that such operations face. The consultancy provides expertise for clients in brand building and positioning, together with the development and delivery of organisational change management programmes. AMOSPR operates a 24/7 on-call national support service for its client companies.
AM O’Sullivan PR is a member of IPREX, the global communication network. It was recognised as the PRCA Agency of the Year in 2020 and was included in The Sunday Times Best Places to Work List Ireland 2024.
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