Alice Public Relations has been announced as a finalist in two prestigious international awards programmes in recent days – for their work with Foras na Gaeilge on the launch of An Foclóir Nua Gaeilge, the first comprehensive monolingual Irish dictionary of its kind.…

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Maria Cryan, MPRII
Partner
Penta Group
Penta Group, formerly Hume Brophy, is an international communications firm specialising in Public Relations, Investor Relations, Public Affairs, Corporate and Financial Communications, with operations in Brussels, Dublin, Hong Kong, London, Paris, Singapore and New York and an established network of agency partnerships across local Asian markets and Europe.
Our 80-strong international team is drawn from media, advertising, in-house, agency, marketing, events, investor relations, professional services and industry association backgrounds, offering a blend of skills to meet all communication challenges.
Founded ten years ago by John Hume and Eoin Brophy, the company’s philosophy is based on a total understanding of and empathy with a client’s objectives and high level engagement aimed at producing the appropriate result.
It is one of the few international communications companies with a seamless global outlook which facilitates clients utilising expertise in any number of European, Asian or American centres.
The company team of experts is supported by a comprehensive global panel of senior consultants, including former MEPs, former regulators, MPs and ex-Government Ministers and officials, senior journalists, and communication experts which include former newspaper executives, publishers and editors.
Latest Partner News
PRCA Rising Star Aislinn Burke joins The Reputations Agency as Account Manager
Full-service PR firm The
Reputations Agency has announced the appointment of Public Relations
Consultants Association (PRCA) Rising Star 2026 Aislinn Burke as Account
Manager, as part of the firm’s continuing growth and new client wins.
Former senior government adviser to lead expanded Springboard public affairs practice.
Former senior government adviser to lead expanded Springboard public affairs practice.
Aimée Millar joins three-time PRCA Agency of the Year as Client Director, leading the practice from Dublin alongside Client Manager Art O’Mahony



