Former senior government adviser to lead expanded Springboard public affairs practice.
Aimée Millar joins three-time PRCA Agency of the Year as Client Director, leading the practice from Dublin alongside Client Manager Art O’Mahony

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Amy Buckeridge
Founder & Director
Publicity Loft
Publicity Loft is an independently owned, multi-award-winning Irish PR agency based in Dublin and working across Ireland and internationally, specialising in beauty and lifestyle communications and strategic brand building. We like to surpass expectations, bringing the magic and injecting the spark! We approach our clients with a fresh perspective based on our proven track record. It’s about creative and meaningful engagement with your brand.
Since our launch in 2009, we’ve earned a reputation for excellence by combining strategic thinking with standout creativity. Our team has delivered award-winning campaigns for some of the world’s best-known names, as well as exciting emerging brands. Our sister agency, The Digital Loft builds powerful brands that speak to audiences in the lifestyle, luxury, health and wellness sectors, designing sophisticated strategies and creating captivating content under the pillars of digital, social, content and influencer.
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